Citroën Inspired By You
A FILM THAT BRINGS THE BRAND SIGNATURE TO LIFE
Citroën is launching a new brand campaign with the message “Our vision of mobility reflects your quest for freedom”. This new international film showcases the signature CITROËN INSPIRED BY YOU. A brand signature inspired by people’s lives and by their quest for mobility and freedom across each generation over a period of almost 100 years. The film tells the story of Citroën, turning the spotlight on just a few of the iconic vehicles making up the brand heritage.
INSPIRED BY YOUR QUEST FOR FREEDOM SINCE 1919!
From 2CV to CX, Traction Avant to Méhari, the Type H to Visa, CX to C4 Cactus, via the Cxpérience concept car, C3 Aircross and C4 Cactus, Citroën has been observing people for many years. Inspired by their dreams of adventure, excursions with the family, or getaways with friends, the brand aims to develop vehicles reflecting the intelligence of their lifestyles. The new corporate campaign illustrating this story starts in 1919: “Our vision of mobility reflects your quest for freedom”. The film takes us on a journey through different eras in which brand models become part of a hitchhiker’s quest for freedom. He gets into each model in turn… And each vehicle is part of an era.
2CV AND TYPE H: FROM 1948
2CV Unveiled at the 1948 Paris Motor Show, 2CV quickly draws a crowd. It is described as “four wheels under an umbrella” able to “drive across a field carrying a basket of eggs without breaking any”. The TPV or Très Petite Voiture (very small car) explodes onto the market. A total 3,868,634 examples were built.
TYPE H A vehicle of global renown, often seen nowadays in the form of a food truck, Type H is an iconic vehicle. Over a period of 40 years, it demonstrated an efficient design that was particularly innovative for an LCV at the time. Type H was built in 473,289 examples during its glorious career.
MEHARI, CX AND VISA: FROM 1968 TO THE EARLY 1990s
MEHARI An emblematic vehicle whose plastic bodywork is resistant to both scratches and corrosion, Méhari gains renown as a useful, economic open-top model. A total 743,740 examples were built.
CX Voted car of the year in 1974, CX represents executive vehicle design by Citroën throughout the 1970s. Particularly innovative, it pioneers the concept of controls that you can reach without taking your hands off the wheel. It sold in 1,169,695 examples over 15 years.
VISA Visa is a surprising small hatchback. Available through special series and derived vehicles, primarily for motorsports, Visa builds up strong renown. During its ten years on the market, 1,254,390 examples were built. In 1988, the GTi version stars in a memorable advert featuring the Clémenceau aircraft carrier.
C3 AIRCROSS SUV & CXPERIENCE : SINCE 2016
C3 AIRCROSS Revealed at the 2017 Frankfurt Motor Show, C3 Aircross, sets itself apart from other SUVs on the market for its standard-setting design, comfort and modular layout. A connected vehicle featuring 12 driver assistance systems, C3 Aircross has already sold in 60,000 examples.
CXPERIENCE Unveiled at the 2016 Paris Motor Show, the CXPERIENCE concept car reinvents the cues of upmarket saloon design, enabling Citroën to showcase its creativity in terms of design, comfort and technologies.
THE HISTORY OF CITROEN LOGOS
In 1900, André Citroën successfully exploits a patent for gears with a chevron layout. He decides to use this symbol in 1919, when he sets up his vehicle manufacturing firm. Between 1921 and 1936, the oval is replaced by a hexagon on a blue background, showcasing the yellow chevrons. The name of Citroën subsequently appears. In the early 1930s, another logo comes into use alongside the existing version: a swan swimming in Citroën chevrons, symbolising the new floating power engines. In 1959, the yellow chevrons are placed over a white ellipse then, in 1966, the name of Citroën appears in a blue square. From 1985, to modernise the brand image, Citroën adopts a logo with white chevrons in a red square. In 2009, the new logo features rounded 3D chevrons with a chrome-finish and the name of Citroën underneath in red. In 2016, the brand reveals a pared-down 2D version, based on the flat design concepts.